Automotive CASE STUDY
Asia Pacific (10+ countries)
Project outcome
Complete redesign of the Marketing Procurement resourcing requirements and allocation across the region
Project challenge
Ensure that the Marketing Procurement teams across the region has the necessary skillset to meet the increased demands and challenges for in-depth knowledge and experience in a rapidly developing digital marketplace. Alignment of regional/local differing strategic priorities across the Marketing Procurement resources, in line with functional goals and objectives.
Project deliverables
- Stakeholder interviews and workshops to determine a SWOT analysis across the regional/local resources
- Streamlined resource allocation across key markets with integration of new efficiency KPIs
- Incorporation of skills assessment modules and program to build external knowledge
- Implementation of ongoing training and development plan within annual evaluation
Key take-outs
With the demands being placed on the APAC Marketing Procurement team through spend optimization and functional priorities, it was evident that there existed a differing level experience and maturity across the key markets. This was being accentuated by the increased levels of digital media placement and expenditure, coupled with the need to focus more effort on to the key agency relationships. Rather than increase or reduce headcount, it was necessary to identify where the gaps in knowledge and experience existed and to work with the resources available with a program of sustained learning and development.
